In today’s digital age, having a strong online presence is important for aspiring beauty professionals How platforms are performing and are used evolves rapidly. However, here are some of our observations in 2023:
- Instagram: Popular with younger adults and millennials, Instagram is visually oriented, perfect for showcasing before-and-after photos, short video clips, and Stories to a demographic that values esthetics and trends.
- Facebook: It has a broad age demographic, including a significant portion of users over 30. This makes it ideal for targeting a more mature audience who may be interested in a wider range of beauty and skincare services.
- TikTok: Dominated by Gen Z and younger millennials, this platform is ideal for short, engaging video content. It’s perfect for reaching a younger audience interested in the latest beauty trends, quick beauty tips, and entertaining content.
Crafting the Perfect Instagram Handle and Bio
Your Instagram handle and bio are your first impressions. They should be memorable, relevant, and reflective of your niche. For example, handles like @NailsAndSkinby[YourName] immediately tell potential followers what you specialize in. If you start working at a spa, consider incorporating both your name and the spa’s name, like @ReallyGoodSpa[YourName], to enhance brand recognition.
Your bio should succinctly capture who you are, where you are located, and what you offer. Include your title, a hint of your services or specialty, and a personal touch or motto. Don’t forget to provide contact information or a link to book your services.
Keep reading for some tips to optimize your Instagram account!
Creating Engaging Content
Your social media content should be a balanced mix of educational, promotional, and personal posts. Here are some ideas:
- Before and After Photos: Showcase the results of your work. Always get consent before posting client photos.
- Educational Posts: Share skincare tips or treatment benefits using visually appealing graphics.
- Behind-the-Scenes Reels: Offer a glimpse into your practicum or treatment preparations.
- Client Testimonials: Share positive feedback, making sure to have your client’s permission.
- Your Educational Journey: Document your growth and experiences as a beauty student.
- Product Reviews: Discuss skincare products you use or recommend.
Practicum is an excellent time to gather content, but you can also create posts at home or while practicing skills with friends or family. Whenever you take photos or videos, make sure that you have written permission to use it for your promotional efforts. We encourage you to add this as a section on your consultation forms where models/clients can opt in or out and sign.
Leveraging Content Opportunities During Treatments
When performing treatments like facials or dermaplaning, consider these content ideas:
- Step-by-Step Guides: Use carousel posts (multiple photos in a single post) to illustrate the steps of a treatment.
- Time-Lapse Videos: Show a sped-up version of a treatment from start to finish. Always obtain written consent to use any photos or videos.
- Tips and Tricks: Share aftercare tips or other useful information related to each treatment.
- Interactive Stories: Engage your audience with polls, quizzes, and Q&As about skincare myths.
Tip: Investing in an affordable phone stand and ring light can greatly enhance the quality of your content creation.
Why TikTok Shouldn’t Be Neglected
While Instagram is a fantastic platform and Facebook remains a classic, expanding your presence to TikTok can significantly boost your visibility. TikTok’s engaging format and massive user base make it an ideal platform for reaching a young audience, showcasing your skills, and staying on top of industry trends.
By optimizing your social media accounts, you can effectively grow your personal brand, attract new clients, and keep up with the dynamic world of beauty and skincare. Never stop learning, finding out what the latest knowledge on this topic is, and adapting. Your online presence is an ever-evolving component of your professional journey in the beauty industry.
I enjoy checking out different beauty accounts on Instagram because it can personally feel inspiring to get a service like that done or to learn from it
What a great approach!
I agree that social media has a huge impact on your success. And if used properly can be a huge tool to building your audience
always seeing posts online helps with learning aswell which i love
social media is a huge part of business these days. posting regularly and keeping up on trends will help your success.
great tips! love watching and learning from other estheticians posts.
That’s a great way to get new ideas to build on!