Build Your Brand Before You’re Booked Solid
Starting your journey as a beauty professional can feel like a lot—especially when you’re still learning and not yet fully booked. But this early stage is actually the perfect time to start building your personal brand. One easy and effective way to do that? Launch a New Talent Series on Tik Tok.
Whether you’re a student esthetician, nail tech, or skin care technician just getting started in a spa or salon, a New Talent Series helps you grow your online presence while building trust with future clients.
What Is a New Talent Series on TikTok?
A New Talent Series is a recurring social media content theme that highlights your real-time progress, skills, and client results. It’s a simple way to create structure in your posts and bring your audience along as you level up.
Examples of names for your series:
- New Talent Tuesdays
- Fresh Set Fridays
- Level Up Wednesdays
- Glow Up Diaries
The name isn’t what matters most—it’s the consistency and personality you bring to the posts.
This works beautifully on Instagram, YouTube Shorts, and TikTok, although we’re using TikTok as the example here. Choose the platform you feel most comfortable with—or share across multiple platforms to maximize your reach.
What to Share in Your Series
Your New Talent Series does not need to be perfect. In fact, the imperfections are what make it relatable. Here are some ideas for what to include:
- Before-and-after photos of real clients (with their permission)
- A new skill you’ve learned that week
- A short video of your process, such as shaping a brow or applying a mask
- A caption explaining what you’re practicing and how it’s going
- Client wins: “My first time using LED therapy!” or “Day 3 of learning gel fills!”
Why It Works
This kind of series does three powerful things:
1. It Humanizes Your Journey
People love watching someone improve. It makes them root for you. Clients want to support someone who is passionate, honest, and putting in the work.
2. It Builds Authority—Even as a Beginner
By explaining what you’re doing and why, you’re positioning yourself as someone who takes their craft seriously. This builds trust and credibility from day one.
3. It Creates a Consistent Posting Habit
Knowing you’ll post something every Tuesday (or whatever day you choose) keeps you accountable. It’s a natural way to stay visible without stressing over content ideas.
Quick Tips to Make Your Series Even Better
- Use the same title or hashtag every time to help followers connect the dots (e.g. #NewTalentTuesdaysWithJade).
- Keep the tone friendly and open. Don’t be afraid to say “I’m still working on this” or “Here’s what I’m learning.”
- Tag your spa or academy to show your professionalism and invite your followers to come see you on model practice days or book with you.
- Save the series to a Highlight on your Instagram profile so new visitors can catch up anytime.
Launching a New Talent Series on TikTok is more than just posting content—it’s about documenting your growth and inviting others along for the ride. Clients don’t just book services—they book people. Show them the person behind the gloves, and you’ll start building a loyal following long before your calendar fills up.
Want more tips like this? Check out our marketing resources for beauty students and new grads.