Making a strong first impression is key for an esthetician. It can set you up for success, whether you’re interviewing for a job or building a loyal client base. Mastering a great first impression is about more than just a friendly greeting; it involves a combination of thoughtful actions and habits that anyone can develop over time.
Check out these 5 S’s of a good first impression—five easy ways to build connections, confidence, and trust in your future as an esthetician.
Why First Impressions Matter for Estheticians
In esthetics, first impressions can influence not only whether you land a job but also whether clients return after their first appointment. First impressions are made in a matter of seconds—research suggests as little as 7 to 30 seconds.
Although you can eventually change someone’s first impression of you, it takes time and consistent effort to shift their initial perception. Relying on a “they’ll get to know me” approach may not be as effective as you think. Putting your best foot forward from the start can save you from the challenge of trying to alter opinions later on.
The Halo Effect: Why it Particularly Matters for New Estheticians
A strong first impression can create what’s known as the halo effect. This means that when someone has a positive initial impression of you, they tend to see everything else you do in a more favourable light.
For example, if you make a great first impression on a client, they are more likely to overlook small mistakes or moments of hesitation, seeing you as capable and trustworthy overall.
Why does this matter to me as a newer esthetician?
If you are still learning how to engage with clients of different ages or backgrounds, or if you are early in your career and not yet a seasoned expert, the halo effect can work in your favour.
A positive first impression sets a tone that makes clients more patient and understanding. By focusing on the 5 S’s and creating that initial positive perception, you allow yourself a bit more room to grow and improve without the pressure of being perfect right away.
You Can Start Building These Habits Today!
Every interaction is a chance to make a lasting impression. These simple steps are “first impression tips for estheticians” that you can practice every day with anyone—from a friend to the barista at your local coffee shop.
Practicing in casual settings makes these habits feel more natural, allowing you to connect with ease in more formal situations.
But enough about that, let’s jump into the famous 5S’s:
1. Smile
Ok, I know we’re tired of being told to smile. But the truth is that the power of a genuine smile cannot be overstated. You’re in control. Smiling shows approachability, warmth, and confidence. When you smile, you signal to others that you are open, positive, and ready to engage.
Think of how it affects your career. In an esthetics setting, this first impression tip for estheticians is especially important, as clients look for professionals who make them feel comfortable and at ease. Try to practice a warm smile in everyday interactions, such as greeting classmates or your Uber Eats delivery person.
2. Stand Tall
Good posture conveys confidence and attentiveness. Standing tall shows that you take pride in yourself and your profession. In a job interview, standing or sitting with your shoulders back and head up tells the employer you are confident and present.
For a client, this creates a sense of reliability and trustworthiness. Good posture also benefits your overall health, which is important for a hands-on career like esthetics. Practice standing tall with friends or even at home until it feels natural.
3. See (Make Eye Contact)
Eye contact is one of the strongest non-verbal signals you can give, showing interest and focus. It lets the person know you are truly present and engaged. Making eye contact is especially important for estheticians because it builds a quick connection and lets clients feel seen and heard.
However, it’s normal to feel self-conscious if eye contact does not come easily. Start practicing with people you know, focusing on a few seconds of comfortable eye contact, and gradually build it up.
4. Shake Hands
A handshake might seem small, but it is an important part of a professional first impression. A good handshake is firm and shows confidence.
While some estheticians may not use a handshake with clients, especially in wellness or spa settings, it’s essential when meeting future employers or networking in professional settings.
You might want to practice this first impression tip in social settings with someone you are introduced to and perfect a handshake that feels confident but friendly.
5. Speak Clearly
Clear communication is the key to making clients and colleagues feel understood and comfortable. Speaking clearly shows that you are professional, attentive, and confident in what you are saying. This habit makes a huge difference in client interactions, where clear communication is essential to explaining treatments, procedures, and aftercare.
You can start by practicing in everyday conversations, paying attention to your volume, tone, and pacing to ensure you’re easy to understand.
What makes communication clear?
Speaking clearly goes beyond just volume and speed—it’s also about ensuring the listener fully understands the information you’re sharing. Think from their perspective: do they have all the details they need to follow what you’re saying? It might be clear in your mind, but ask yourself how you can make it even easier for them to understand.
How to Build These Habits for Great First Impressions
You don’t have to master all the 5 S’s at once. Start by focusing on a couple and incorporating them into daily interactions. You can practice with anyone—a cashier, a teacher, or even someone you meet while out and about. Gradually adding each habit will make them feel natural, not forced. As you practice these first impression tips for estheticians, you’ll find that they start to positively impact not only your first impressions but all your interactions.
First impressions are not just about getting the job or impressing a client—they’re about creating meaningful connections that build trust and comfort.
When you discover the impact you have in making others feel at ease, you’ll see your confidence grow as well. It creates a positive, self-reinforcing cycle. Enjoy the journey!