As budding skin care professionals, one of the most important skills you will cultivate is effective communication with your clients. Explaining the why behind the services you offer not only builds trust, but also enables your clients to keep looking amazing, and encourages consistent business.

Quality client education is a gift of knowledge you are giving them to make informed decisions that will impact them over the long term.

Here’s why this is important:

1. They Badly Need a Facial

Before you educate your clients, you should remind yourself of the myriad benefits monthly facials offer. Here are some notable ones:

• Skin Renewal: Monthly facials align with the skin’s natural renewal cycle, which is approximately every 28 days. By receiving professional facials monthly, clients can support this cycle, ensuring their skin remains rejuvenated and radiant.
• Deep Cleansing: While daily cleansing is essential, a monthly deep cleanse will unclog pores more effectively, preventing breakouts and improving overall skin texture.
• Anti-Aging: Regular facials boost collagen production and promote cell turnover, crucial factors in preventing premature aging.
• Customization: Monthly visits allow you to monitor skin changes and tailor treatments accordingly, offering solutions that over-the-counter products can’t.
• Relaxation: Never underestimate the value of relaxation. The facial process can significantly reduce stress, which in turn can positively impact skin health.

2. They May Not Know What a Difference it Makes

• Educate, Don’t Sell: Approach the conversation as a the mini-education session it is. Clients appreciate being informed rather than feeling pressured. Give them valuable education about their unique skin. Treat it as information that is good for them to know, regardless of the outcome. 
• Share Real Stories: If appropriate, share your own skin care journey and how monthly facials have benefited you and your other clients.
• Use Visual Aids: Before-and-after photos can be a powerful tool to showcase the transformation that regular facials can bring. Diagrams of the layers of the skin, pores, different skin types, or the journey of skin over time and age can also be helpful. Search online for helpful aids.

3. They Need Facials at Every Age

By understanding the unique skin needs and concerns of each generation, you can better communicate the importance and benefits of monthly facials. This not only showcases your expertise but also builds trust with your clientele.

Age: Under 25:

Skin Concerns: Acne, early sun damage, beginning a skincare routine.

• • Benefits of Monthly Facials: Early prevention can set the foundation for lifelong skin health. Monthly facials can help combat teenage acne, control oil production, and instill good skin care habits from a young age.

Age range: 25-40

Skin Concerns: Stress-induced breakouts, early signs of aging, uneven skin tone, post-acne marks.

• • • Benefits of Monthly Facials: Regular facials can help correct the damage caused in the earlier years and address the first signs of aging. The process also helps in collagen stimulation, leading to smoother and brighter skin.

Are you also a medical esthetician? Starting at this age range, many of your clients start seeking out energy-based solutions to clearer, rejuvenated skin with laser treatments, microneedling and radiofrequency. This is a good time to educate them on how energy-based treatments dramatically target specific concerns and boost the results of their consistent facials. 

Age range: 40-55:

Skin Concerns: Fine lines, wrinkles, sun damage, loss of elasticity.

• • Benefits of Monthly Facials: At this age, skin begins to lose elasticity. Monthly facials can boost collagen production, improve elasticity, and maintain a youthful glow. They also help address sun damage and hyperpigmentation.

Age range: 55+:

Skin Concerns: Deep wrinkles, age spots, dryness, loss of volume.

• • Benefits of Monthly Facials: For mature skin, monthly facials are essential in providing deep hydration, increasing circulation, and promoting cellular turnover for a refreshed appearance. It also helps in reducing the appearance of age spots and provides a lifting effect.

Empowering clients with knowledge about their skin not only fosters trust but may also be the start of their journey to lasting skin health.

By consistently educating both clients and followers, you can guide them in understanding the nuances of their skin and the transformative benefits of monthly facials.

This education acts as a foundation, helping them make informed choices and truly appreciate the value of professional care in achieving radiant skin.