The power of client education during treatments As estheticians, we know our role is about so much more than providing a single service. Every appointment is an opportunity to empower clients with knowledge, set them up for success, and build lasting trust. When we...
It’s tempting to promote everything you offer all at once — such as facials, dermaplaning, chemical peels, and more. But narrowing things down and spotlighting one service for a while can be a game-changer.Why Focus on One? Clarity → Instead of confusing clients with...
Trends in beauty marketing move fast — one day it’s carousels, the next it’s Reels — but here’s one thing that’s holding steady right now: on-screen captions are read way more than post captions. Yep, even if your written caption is gold, your video text is what most...
As an esthetician working in a spa, you may already benefit from your employer’s marketing efforts for the business. But here’s the secret: building your own personal brand alongside the spa’s strategy can take your career much further. A strong online presence means...
If you’ve ever wondered why someone sees your post, loves your work… but still doesn’t book until weeks later (or maybe never), it’s because of the client decision funnel. It’s basically the path someone takes from “hmm, interesting” to “here’s my credit card.” The...
Why Your Brand Matters (Even if You’re Still in School) Here’s what you need to know about your personal brand: A visually consistent brand creates recognition and credibility—this gets clients thinking about you when they think of booking a service. Next, consistent...
Try short videos to build curiosity, get views, and make you stand out as a skin expert. If you are an esthetician looking to grow your client base and show off your skills, this Marketing for Estheticians tip is for you. Film 15-second “What This Does” clips during...
Starting out as an esthetician can feel overwhelming—but it’s also a huge opportunity. Every moment you spend with a client (or even before you meet them) is a chance to make an impression. That’s what we mean by ‘optimizing every touchpoint’. From their first...
Wondering how do I introduce myself as an esthetician without sounding awkward or unsure? You’re not alone! Whether you’re fresh out of school or just starting at a new spa, introducing yourself with confidence will actually help boost it. Let’s make it fun, easy, and...
Want to grow your beauty brand, wow future employers, and never scramble for content again? Start with a Before & After photo folder. It’s simple, effective, and a total game-changer. When everything’s organized, it saves you time and makes it way easier to stay...
Build Your Brand Before You’re Booked Solid Starting your journey as a beauty professional can feel like a lot—especially when you’re still learning and not yet fully booked. But this early stage is actually the perfect time to start building your personal brand. One...
Building a career in esthetics is about more than just mastering your craft. Whether you dream of working in a spa, changing employers, or even starting your own business, one thing will follow you throughout your career: your personal brand. Branding may sound...
As a freelance beauty professional, creating a strong online presence is key to getting found by new clients and building credibility. A Google My Business (GMB) profile is one of the most effective tools to make this happen. With GMB, your business becomes easily...
For estheticians, building a thriving career means striking the right balance between attracting new clients and retaining existing ones. Both audiences are equally important to your success, but they require different approaches. Here’s a guide to help you...
Making a strong first impression is key for an esthetician. It can set you up for success, whether you’re interviewing for a job or building a loyal client base. Mastering a great first impression is about more than just a friendly greeting; it involves a combination...
As an esthetician, every interaction with a client is your opportunity to transform curiosity into commitment. The client decision funnel is a process that helps guide potential clients from interest to booking. Every time you chat with a client during a service is a...
Email marketing is a powerful tool for beauty professionals! Whether you are self-employed in specialty beauty, a small-business owner, or an esthetician working for a business without a dedicated marketing strategy, this is for you. Using email can significantly...
Personal branding sets you apart from other job seekers and demonstrates to prospective employers that you are passionate about your field.
In the competitive beauty industry, retaining clients is as important as acquiring new ones. Achieving long-term success hinges on your ability to keep clients coming back, whether you operate within a spa or run an independent or side business. Here are ten effective...
Get more followers and clients! The best tips to start or boost your beauty pro social media game and get your brand on track.
The beauty industry is a vibrant, ever-evolving landscape brimming with creativity and competition. In such a dynamic field, developing a personal brand isn't just beneficial—it's essential. A strong personal brand helps you stand out, attract the right clientele, and...
Social media tips for success! Discover innovative ideas that will elevate your content creation and connect you to your audience.
The beauty industry thrives on visual appeal and personal connections. Whether you're an aspiring beauty mogul planning to launch your own brand, or an ambitious professional looking to make a mark in an established spa or salon, the digital landscape offers...
